Our Work
01
Swordfish
Swordfish is a Manila-based cycling apparel company on its way to competing with global brands. Having been involved in the textile industry and pro cycling communities worldwide for decades, they already had a network of loyal fans prior to launching a product. They approached us looking for a way to tap into younger audiences to accelerate their growth.
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We launched a campaign for their brand new Urban Commuter Tees during the hottest months of the country. At the time, it was a norm for most people to prefer their bikes over other forms of transportation due to the restrictions brought about by the pandemic. We saw this as an opportunity to market the new tees as the cycling shirt that keeps you going no matter how tough the ride. Aside from emphasizing its fabric technologies, the campaign narrative aimed to inspire those persevering through the toughest months of the year.
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Since a huge portion of the young working population was commuting with their bikes for the first time, we launched a paid social campaign that served guides summing up the most basic but crucial safety tips for cycling to work. This resonated very well with the local cycling communities and earned Swordfish a jump in new followers.
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We launched several paid social campaigns that targeted the Gen Z and Millennials demographic that had shown interest in biking and commuting regularly. We also included the most popular entry-level job titles in the country in our targeting to ensure that we were reaching young people that were actually commuting to work.
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Overall, the campaigns were a massive success, exceeding sales goals within only a week and growing followers by over 30% - with more than 50% of new followers coming from the 18-24 years old demographic.
02
AQID Interiors
AQ Interiors is a design and construction firm for residential and retail spaces. Tight restrictions brought about by the pandemic halted many construction sites nationwide, constraining most of the projects of their client base. They came to us looking to expand digitally to attract a new client base. AQ Interiors had no online presence at all and firmly stated that a website has not worked for them in the past, so we put a heavy focus on creating and growing their social media.
Since the top social platforms are now saturated with content, it is more challenging than ever to start an online following organically from scratch. Bearing this in mind, we established authority for AQ Interiors among their inner circles and their current client base before reaching out to new audiences. Our goal was to constantly show them that AQ Interiors is easily adapting to changes, learning new ways to help clients, and proving that business everywhere can continue. We accomplished this by sharing industry trends that can serve as inspirations for incoming projects, "design-hacks" you can try on your own right now, and a simple gallery that sums up the best points of the firm in just a few pictures.
The campaign nurtured a small group of brand loyalists into brand advocates and set engagements and shares of AQ Interiors on a steady climb despite a $0.00 ad spend.
When we finally ran a paid social campaign, we targeted lookalike audiences and strictly limited geographic targeting to where these brand advocates were. The ads reached them and their immediate friends and family, nurturing conversations about AQ Interiors to an even bigger circle. By the time the month-long campaign ended, it generated leads 7x higher than the firm's monthly average.
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03
DayOne Studios
DayOne Studios is a creative agency that specializes in photography, graphic design, branding, and other visual media. Since most of their business relied on visits to their studio, they had to make big changes fast once lockdown restrictions kept people in their homes.
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In order for DayOne to rebrand their services around the digital space, they first needed to have an authoritative presence in the digital space. The studio already had a fully-functional website and an online following, but their social media no longer had any traction. They had content to showcase their current services and past work, but their posts weren't generating any leads.
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Our solution to this was an inbound marketing campaign - one that provided value to their followers while very rarely advertising any services. The goal was to reintroduce DayOne Studios' social media as the helpful and trusted guru for small business owners looking to build or improve their brand image. We accomplished this through a series of content that explains why a small business needs certain things and strategies, and we showed them how to do them all. In a sense, the campaign taught DayOne's followers how to do all the services they provide at no cost.
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As a result, impressions skyrocketed organically with a ten-fold increase as hopeful entrepreneurs kept coming back to learn more. Eventually, business owners with more buying power started reaching out directly since they knew that DayOne was already fully-equipped to provide the solutions needed to grow their brands, and that hiring specialists was more cost-efficient than mastering everything on their own from scratch.
© 2024 by Thorton Salvador.